Though it is sometimes difficult to tell, particularly on the internet, the phrase "Serious Business" in many cases, including this one, is used ironically.
While colorful eggs are popular motifs, the dying of eggs is rarely done for profit here. Truth be told, many of our traditions are not our own, and egg dying is no exception. Credit for that goes to our European immigrants. (Though, truth is, the Germans are the real masters of egg decoration.)
Well, generally in Mexico that thing of Easter Eggs is more American. Here, in Yucatan, we don't celebrate that properly, at least I don't see these kind of celebrations anywhere. We celebrate Easter more on religious sense (in my case and a lot of people [60%], in the catholic way) instead of "hunting" chocolate eggs. We celebrate Easter cohabiting in family with meals (tamale, beans, chicken, any food) and in the beach (here is spring and there's a lot of hot!)